As matcha demand grows—so do prices—and a hot and dry spring in Kyoto do not demonstrate that supply will grow anytime soon.

Although matcha's global market size is significantly smaller than coffee, its impressive growth rate, social media appeal ...

Japan's matcha tea has exploded in popularity in the U.S, but President Donald Trump’s 15% tariffs on the country creates ...

Nutritionists warn vegans and vegetarians are at a higher risk of iron deficiency from drinking too many matcha’s ...

Muted Brass is a rich, neutral that sits somewhere between tan and green. It’s softer than UGG’s classic Chestnut shade but ...

But one of its most sought-after menu items is its ice-shaken matcha using premium matcha from Uji, Japan, and a touch of simple syrup (no dairy) for a velvety texture. Only ten are available each day ...

Now that strawberry matcha latte has rocked our worlds, now comes the iced blueberry matcha latte. Discover the summery drink ...

Market turmoil has spurred a fierce debate among the matcha faithful about who exactly is responsible for the dwindling supply—and who deserves to drink it.

Quality matcha can cost a pretty penny, so you certainly don't want the tea to degrade simply because of improper storage.

Not for the first time, there has been a rise in demand for matcha across the world. The powder made from green tea is ...

True matcha — capital-M Matcha — is a highly concentrated, antioxidant-rich green tea made through a labor-intensive process ...

Portland is abuzz with coffee shops, but the drink of the summer might lean greener. Matcha — a finely ground, vibrant green ...