There have been public failures as well, such as the Humane AI Pin and the Rabbit R1 personal assistant device. “Those were very poor products,” said Ive, 58. “There has been an absence of new ways of thinking expressed in products.”

OpenAI just made its biggest move yet — buying Jony Ive's AI startup — with hopes of building something that feels as magical as the first iPhone.

In a move that casts a shadow across Apple’s upcoming Worldwide Developer’s Conference, OpenAI has announced that it will purchase io, the AI startup founded by acclaimed former Apple designer Sir Jony Ive, who helped create the iMac, iPod, and iPhone.

OpenAI is buying io, a hardware company founded by former Apple design chief Jony Ive and several other former engineers from his time there, including Scott Cannon, Evans Hankey, and Tang Tan.