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HBO Max, Netflix and Rebrand

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Netflix co-CEO Ted Sarandos explains why he thinks the HBO Max rebrand 'makes sense'

Sarandos said that branding was one area in which Netflix had an easier time than its legacy media rivals.

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Is the New ‘Final Destination: Bloodlines’ Movie Streaming on Netflix or HBO Max?

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Stupid or Strategic? Warner Bros. to Rebrand Max as HBO Max Again

Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?

Warner Bros. Discovery executives announced Wednesday morning that the streaming service Max would be renamed HBO Max, reinstating the app’s old name and abandoning a contentious change that the comp...

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Max was an all-time bad rebrand

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HBO's Max to rebrand as, wait for it, HBO Max (again)

HBO Max Is Back As Warner Bros. Discovery Changes Name, Again

This reversal highlights a crucial lesson many brands learn the hard way: sometimes your established brand equity is more valuable than you realize.

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HBO Max is coming back: Streaming platform rebranding again after 2 years

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HBO Max Returns: Here's Why Max Is Reviving Its Old Name

HBO streaming service changing back from Max to HBO Max

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The streaming platform Max is getting a new name: its old name, HBO Max

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that hasn't stuck. Here's what to know about the rebrand (and some others of note).

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Max is going to be HBO Max. Again. Here's what that really means.

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HBO Max Lives! Max to Change Its Name Back After Two Years

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HBO Max Enters Hall of Fame of Corporate Brand Reversals Alongside Netflix, Coca-Cola

Wednesday's name change adds Warner Bros. Discovery to an infamous list of prominent companies that have made well-publicized pivots The post HBO Max Enters Hall of Fame of Corporate Brand Reversals Alongside Netflix,

Max pivots back to HBO Max as WBD rethinks ability to compete with Netflix

Warner Bros. Discovery's (WBD) streaming service Max will be called HBO Max starting this summer, bringing back a name that WBD curiously ditched a couple of years ago.

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HBO logo reappears on channel after "Max" debrands to old name

Home Box Office is a legend in American television, one of the industry's most famed and prestigious brands. So it was a mystery when its new owners renamed it "Max"-a name so generic and bland it could apply to almost anything.

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Max will become HBO Max (again)

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.