Marketing Week | marketing news, opinion, trends and jobs
WEBMarketing Week is the leading source of marketing news, opinion, trends and jobs in the UK. Find out the latest insights on topics such as AI, effectiveness, leadership, pricing, CX and more.
Marketing News | Marketing Week
WEBMarketing Week covers the latest marketing news, campaigns, trends and stats from the UK and beyond. Find out how brands are adapting to the changing landscape, from M&S to Google, and get tips and advice from experts.
Case study: Patagonia’s ‘Don’t buy this jacket’ campaign
WEBJan 23, 2013 · Patagonia, an outdoor clothing manufacturer, ran a poster and PR campaign that told customers 'Don't buy this jacket' to encourage them to consider the environmental impact of consumerism. The brand also offers a lifetime warranty and a scheme to repair and recycle its products.
Seven principles of effective marketing communication
WEBOct 5, 2021 · Learn how to reach and engage new and light buyers with distinctive and attention-grabbing communication based on how our brains work, not on technology. This article explains the fundamentals of marketing communication that will always be true, such as the sales funnel, the limbic system and the associative memory.
How Aldi’s ‘Free Cuthbert’ campaign won the supermarket …
WEBHow Aldi and McCann Manchester turned a legal dispute with M&S over Colin the Caterpillar Cake into a viral social media campaign that won the public and the Marketing Week Masters award. See how #freecuthbert trended, sparked protests, memes and …
Watch: Ritson on the power of Apple’s brand positioning
WEBJul 8, 2019 · Marketing Week columnist Mark Ritson on how Apple defined the three core tenets of its brand position – simplicity, creativity and humanity – to celebrate what made it different. Apple’s revival from the brink of collapse to a company worth more than $1trn (£800bn) is one of the great turnaround stories of the past 20 years.
Latest Articles - Marketing Week
WEB3 days ago · At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From experiential and events being named B2B marketers’ main priority for brand investment to the inside story from Hovis’s first CMO, it’s been a busy week.
How to engage audiences in the attention economy - Marketing …
WEBTarget for maximum engagement. Another key to driving attention is targeting to ensure that your creatives are always right for consumers. Some options here include: Audience targeting – selecting the right demographic before running your ad. Interest targeting – the more relevant your ads are to the topics that matter most to consumers ...
Channel: Marketing Careers
WEBThe first piece in Marketing Week’s new series – Setting the agenda: Marketing’s role in driving sustainability – we debate whether responsibility for sustainability should be part of the marketing remit.
The Marketing Week Mini MBA in marketing returns in September
WEBJul 28, 2017 · Learn from marketing professor Mark Ritson and get inspired by the MBA core marketing courses offered at leading business schools. The 12-week online course covers 12 modules, includes a live Q&A and an exam, and is …
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